Keyword Research Tool
for Small Businesses

Find out which keywords are worth targeting before you spend time writing content for them. PageSpark shows you real monthly search volume, competition scores, CPC data, and trend direction straight from Google, so you can focus on what will actually rank.

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No credit card required  ·  1 free credit on signup

What you get

Real data for every keyword you research

Enter any seed keyword and get a full data breakdown on it and related terms. No estimates, no made-up numbers.

4,400

Monthly search volume

How many times this keyword is searched each month globally or in your target region. Use this to prioritise high-demand keywords over low-traffic ones.

42

Competition score

A 0–100 score indicating how competitive a keyword is in organic search. Lower scores mean easier ranking opportunities, especially for newer sites building authority.

$3.20

Cost per click (CPC)

The average advertiser bid for this keyword in Google Ads. High CPC signals strong commercial intent. These keywords attract buyers, not browsers.

Trend direction

Is this keyword rising, stable, or declining? Catching an upward trend early puts you ahead of competitors who haven't targeted it yet.

From seed keyword to content plan in minutes

1

Enter a seed keyword

Type any topic, product, or service term relevant to your business, for example, "SEO audit tool" or "plumber London". PageSpark queries Google's keyword data in real time.

2

Review volume and difficulty

See search volume, competition score, CPC, and trend direction for your seed term and a list of related keyword ideas. Filter by competition to find realistic opportunities.

3

Build your content strategy

Use high-volume, lower-competition keywords as targets for new blog posts, landing pages, or page copy updates. Each target keyword gives you a clear content focus: what to write, and why it will attract traffic.

Use cases

What you can do with keyword data

📄

Plan your content calendar

Find 10–20 keywords with real search demand and low competition. Each one becomes a blog post or landing page target, giving you a concrete content roadmap for the next quarter.

🔍

Optimise existing pages

Research the keywords your existing pages should be targeting. Use the data to update title tags, H1s, and body copy to align with terms people are actually searching for.

🎯

Spot low-competition wins

Filter for keywords with solid search volume but low competition scores, the sweet spot for newer sites that can't yet compete on broad, high-difficulty head terms.

🕵️

Research competitor keywords

Enter keyword phrases you suspect competitors rank for. Understand the demand and difficulty behind their traffic, and identify gaps you can fill with targeted content.

Frequently Asked Questions About Keyword Research

Where does the keyword data come from?

PageSpark pulls keyword data directly from Google's Keyword Planner API, the same source used by Google Ads. This means the search volume and competition figures are real Google data, not scraped estimates or modelled approximations.

How many keywords can I research?

Each keyword search uses 1 credit and returns data on your seed keyword plus a set of related terms. Pay-as-you-go credits start at $5 for 5 searches. The Starter plan at $29/month includes unlimited keyword searches.

What competition score should I target?

For newer sites (under 2 years old or with limited backlinks), aim for keywords with a competition score under 40. Established sites with strong authority can compete at 60–80. Above 80 is typically dominated by major brands and very hard to break into organically.

How do I use keyword research alongside the SEO audit?

Start by running an SEO audit on your existing pages to find on-page issues. Then use keyword research to identify which target keywords your pages should be optimised for. Fix the on-page issues and align the copy to your target keywords in the same pass.

Get started

Find keywords worth ranking for.

No credit card required. Start with 1 free search on signup and see real Google data immediately.

Start keyword research →

Also includes a free SEO audit tool, rank tracking, content optimizer, and more.